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Shannon Tinkley
The portfolio of Shannon Tinkley

Resume

Shannon Tinkley
Product Design | Team Leadership & Scalable, User-Centered Systems
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Experience


Head of Design | Panobi 2021 - 2024

  • Set the overall design vision for a growth platform enabling teams to run experiments, track key metrics, and share insights.

  • Built the design system from the ground up, developing accessible, scalable component libraries that accelerated engineering efficiency and supported rapid team scaling.

  • Designed robust, responsive feature sets to deliver seamless user experiences across the platform.

  • Partnered closely with leadership to align product design direction with business and product strategy.

  • Collaborated with Marketing to design and maintain the company website and email communications, ensuring a consistent, cohesive brand experience across all digital touchpoints.

Contractor  | Strategy & Design 2021

  • Provided product design consulting and hands-on design services across web and mobile platforms.

  • Redesigned and rebuilt the control panel UI for Vitess (an open-source MySQL horizontal-scaling system), improving usability, scalability, and cross-platform responsiveness.

  • Supported early-stage startups in scaling design teams through inclusive hiring practices, communication strategies, and scalable design system development.

Principal Designer & Manager | Rivian 2020

  • Led product design for Rivian’s native mobile apps, defining key features in collaboration with software engineering and documenting Bluetooth logic and capabilities with the vehicle team.

  • Managed and mentored the mobile design team, supporting team growth, performance, and cross-functional alignment.

  • Implemented communication processes across the Vehicle Experience Design organization, including director check-ins, design critiques, 1:1s, feedback loops, and tool training programs.

  • Spearheaded company-wide adoption of Slack, partnering with Operations to establish usage guidelines and serving as the primary point of contact for Slack-related training and support.

Staff Product Designer | Slack 2015 - 2020

  • Supported design leadership during Slack’s rapid growth by developing hiring guidelines, shaping interview processes, and launching the “Hello Design” weekly meeting to improve visibility, efficiency, and team alignment.

  • Led mobile product design for Android and iOS, alongside supporting desktop (browser and platform-specific) Slack products, from feature definition to delivery.

  • Built and scaled the mobile design function at Slack, defining best practices across Design, Engineering, User Research, and Accessibility teams.

  • Created and launched “Slack Kit”, the company’s first scalable component library for mobile platforms, enabling faster feature development with responsiveness and accessibility baked in.

  • Initiated and ran Slack’s first usability testing program, conducting internal and external research sessions for live builds and prototypes to uncover UX opportunities.

  • Represented mobile design on a cross-functional emerging markets research trip to Brazil, running in-depth user studies, analyzing regional device needs, and presenting road map recommendations.

  • Defined feature tracking beacons, interaction thresholds, and success criteria for mobile initiatives, using analytics to uncover new product opportunities.

  • Spearheaded accessibility efforts for mobile platforms, creating voiceover maps, usability patterns, and inclusive flows for iOS and Android.

  • Supported global growth by developing responsive, localized UI components across English, Japanese, French, German, and Spanish for mobile and desktop environments.

Sr. Product Designer | Hootsuite 2013-2015

  • Shipped key features and contributed to the redesign of Hootsuite 2.0’s information architecture, improving navigation, usability, and content discoverability across the platform.

  • Conducted usability tests and defined feature priorities for Hootsuite 2.0, ensuring a more user-centered redesign aligned with business and user goals.

  • Introduced and implemented user testing and research practices across desktop and mobile products, working with both internal stakeholders and external participants.

  • Created team documentation, research processes, and workflows to improve product feedback loops and inform feature development.

Co-Creator & Product Designer | StumblePie 2013-2014

  • Conceived, designed, tested, and built an online portfolio builder in collaboration with a former colleague.

  • Developed a WYSIWYG editor that generated fully responsive websites and auto-formatted ready-for-print resumes from user inputs.

  • Designed and implemented features including mobile optimization, social network integration, usage statistics, and customizable templates to enhance user engagement and versatility.

Sr. Product Designer | Atimi Software Inc. 2012-2013

  • Redesigned high-profile mobile apps including Bloomberg Businessweek+ and Seamless, both named among Time Magazine’s 50 Best iPhone Apps of 2013.

  • Led product design for a U.S. healthcare patient portal, improving usability, accessibility, and patient engagement to support better patient recovery rates, reduce hospital readmissions, and connect patients with eligible insurance benefits they might not otherwise access.

Product Specialist | airG 2009-2012

  • Designed Hookt Messenger, an in-house messaging product launched simultaneously across Android, iPhone, and Blackberry platforms.

  • Achieved #1 ranking in the Top Free Social Networking Apps category on the iTunes App Store within months of launch.

Education

BA Interactive Arts & Technology | Simon Fraser University 2005-2009

Object Oriented Programming | BCIT Institute of Technology 2012-2013

Highlights

  • 3 Design Patents

  • Emerging Markets Research (Brazil)

  • Women in Tech

  • BrainStation Instructor

  • Design Mentor

  • Made in Brunel 2009

Expertise

  • 15 Years Experience

  • Building & Scaling Design Teams

  • Cross-Functional Leadership

  • Native Applications

  • Prototyping

  • Information Architecture

  • User Research & Testing

  • Scalable Component Libraries

  • Accessibility

  • Graphics & Animation

  • Localization

  • Success Metrics & Tracking